Custom-Designed Sites – Always the Best Choice for Your Dealership

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There is no longer a question for businesses when it comes to needing a website – the answer is yes, you need one. There are many options when it comes to choosing a website provider. Things like platform features, level of technical complexity, and best practices are all important to consider, but it really comes down to how much time and effort is put into your site. If you’ve partnered with Dealer Spike for your website needs, you know that your dealership is in good hands. Here are a few reasons to value a custom website design over a quick fix or template-style design:

Stand out online among local competitors and similar dealerships. Having a site that is unique and designed specifically for your dealership’s needs gives you a competitive advantage. Customers are more likely to appreciate your website and remember it for its unique design. In addition, a custom-designed website shows customers that your business cares about the details, and that you’ve gone the extra mile to set your dealership apart from the rest. Even further, it inspires confidence and a level of financial trust between your dealership and your customers - showing that your company cares enough to spend the extra money to maintain a custom website.

Fulfill the needs of your business. Custom-designed websites are created with your dealership goals in mind. What buttons do you want visitors to click on? Which elements are most important for them to see? With custom design, you can tailor the look and functionalities of your site to best meet your goals.

Template-style designs, though often a more budget-friendly option that can look very nice on the surface, are not typically designed with search engines in mind. A template also cannot adjust to the ever-changing accessibility needs of your customers. Web providers that create custom-made websites, however, spend the extra time to make sure your site is SEO-ready and optimized for use on mobile devices. Your site will be designed to help customers easily navigate the layout. It will look great at surface level, but it will also have a solid foundation on the backend.

Protect your brand with a website that aligns with your style. Every dealership website will not look the same, because all dealerships are not the same in company culture and personality. For example, while some websites are minimalistic with clean lines and plenty of white space, others are colorful and vibrant. A custom layout that your team has taken part in designing will better support the brand you’ve worked hard to create.

Custom-design web providers often provide ongoing support for your website. Once it is up and running, they continue to make platform updates, improvements in site security, and more. Quality Assurance is another huge benefit when it comes to the online reputation of your dealership, and it’s not something that is guaranteed with a non-custom web provider.

While custom-designed websites require a larger investment up front, the long-term benefits far outweigh the costs. With customers going online first before ever stepping foot in a store, your website should be your #1 salesman. If it doesn’t represent your dealership in a positive way or lacks the features and capabilities to support your needs, it could mean big problems for your business.