Improve SEO for Your Website with YouTube
YouTube is far underrated as a social media channel. People often think of platforms like Facebook and Instagram as having a large presence, but YouTube is a social media giant too. With one billion unique users and over six billion hours of video watched per month, YouTube owns 14% of all Internet traffic.* Beyond its enormous audience and level of reach as a social channel, YouTube can also help you increase search engine optimization (SEO) for your dealership website.
Not only is YouTube the second largest search engine after Google, but it’s also owned by Google, which most people don’t realize. It makes sense, in this case, that implementing video will help your dealership take up more space in Google search results. If you are implementing SEO best practices for the benefit of Google, you should be doing the same with your presence on YouTube. The content of your video as well as its reception from the YouTube audience help you earn increased SEO for your website.
The footage of your dealership or inventory, the script, and the video details within the editing functionality of your video all contribute to the content of your video. Audience reception means that if your videos are consistently earning views, “likes,” and shares, then that positive user engagement will help build up your YouTube channel’s authority. This is much like earning clicks and traffic to your website, which help build your website’s authority. Providing valuable content in a high-quality format is important for your video to perform well, just the same as the performance of your website in search engine queries.
Creating a YouTube channel for your dealership and uploading video footage to promote your inventory is a no-brainer. If the SEO benefits don’t motivate you, consider how much your customers and prospects will enjoy and respond to it. Videos are proven to make a significantly stronger impact than images. People are much more likely to submit a lead or make an in-store visit if they get to see how the unit they are interested in performs. Using video as a marketing and sales tool is a smart move, and by optimizing your videos for SEO on YouTube, you are taking advantage of yet another opportunity to make your dealership more visible online.